Founded in 2014 by Dee Ross, an Indianapolis Far Eastside native, our original roots took the form of hosting community assistance events during the holidays with programs like the No Family Will Starve Thanksgiving Program, Making Every Kid Smile Christmas Toy Giveaway, and the 5,000 Eggs Easter Egg Hunt (now the 10,000 Eggs Easter Egg Helicopter Drop). We then leaned into the community-based approach to reducing crime by getting residents involved through the Living Life to the Fullest Without Violence peace rallies, peace walks, and our A Mother’s Cry Support Group.
We have since grown our impact and are now focused on invoking long-term change through effective youth programming, increased access to basic needs, and additional opportunities for economic growth.